Persuasive Techniques

Technique/Appeal| Definition| Examples| Rhetorical Question| Question that does not require and answer| â€Å"Did anyone listen to the garbage he was spouting? â€Å"| Attack| Criticising or opposing a individual or an idea| â€Å"Her comments are little more than adolescent gibberish. â€Å"| Hyperbole| Exaggeration or overstatement used to imply something is better/worse or more/less than important| â€Å"we are all being brainwashed by reality t. shows†¦Ã¢â‚¬ | Humour, Sarcasm or Satire| The quality of being amusing, through the use of irony, pun, sarcasm, satire etc| â€Å"George and his weapons of mass distraction. â€Å"| Figurative Language| Describes something as something else. | She was a fox. | Generalisation| Broad statements inferred from specific cases | â€Å"This was poor behaviour was modelled by parents†¦Ã¢â‚¬ | Statistics and Expert Opinion| Material used to support an argument: * Facts and stats * Expert testimony * Research findings * Anecdota l effects| â€Å"The cities 1. 5 million dollar debt†¦. | Inclusive Language| Use of personal pronouns to involve or exclude groups | â€Å"we all have a role to play†¦Ã¢â‚¬ | Vivid Imigary| Use of images and language to illustrate points| â€Å"Australia is a fabric woven of many colours. â€Å"| Appeal to Patriotism| Attempts to persuade through emotional manipulation; targeting particular interests or concerns: * To fear * To sympathy * To family values * To logic * To hip pocket nerves * Patriotism * Guilt, Safety, Lifestyle†¦Ã‚  Refers to ones love for their country and their willingness to sacrifice for it. â€Å"Long range weapon weapons don’t discriminate – we are all a target. †Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used in the army, navy advertisements. â€Å"Be aussie and eat lamb. â€Å"| Appeal to family Values| The use of values to be applied to your families. | Respect, Love and Cooperation| Appeal to a sense of Fear| Emotional manipulation to evoke fear. | â€Å"If you don't do this, terrible things will happen. â€Å"| Appeal to Freedom/ Liberalism/ Democracy| The power or right to act, speak, think as one wants without restraint. â€Å"Everyone has the right to vote, because we live in a democratic society. â€Å"| Appeal to tradition| Appealing to the want to maintain beliefs and customs passed down from generation to generation. | Maintain, follow and protect traditional (religious) text. | Appeal to modernity| Support to progress and modernisation of customs and belongings. | Convincing someone to get the latest and most innovative thing. | Appeal to hip-pocket never| Threatens the readers or ‘helps protects' their financial wellbeing.Makes them feel as though they are unfairly overcharged or ripped off. | â€Å"Is your current power company ripping you off? â€Å"| Appeal to a sense of justice/ fair go| A sense of justice is the concept of moral rightness based on: Ethics, Law, Natural Law, Religion, Eq uity or fairness. | Gay marriage, Individual rights, democracy, votes for women, balance and racial rights. | Appeal to a sense or reason and rhetoric| The use of justifiable and valid arguments to sway an argument| â€Å"Research has proven†¦Ã¢â‚¬ |