American histroy Essay Example | Topics and Well Written Essays - 750 words

American histroy - Essay Example am had introduced a bill that was meant to (a) prohibit the Parliament from taxing the colonies, (b) offer recognition to the Congress, and (c) seek assistance from the Congress on matters pertaining to the provision of revenue to the North American defense and the reduction of the national debt (Gerstle et al. 151). In 1775, North took a step that led to the start of the war. He gave orders for troops to be sent to the Concord, terminate the arms kept there and arrest Samuel Adams and John Hancock. The orders were executed by Gage. After sending the troops, he introduced the Conciliatory Proposition. A pledge was made by the Parliament not to tax any colony that met the cost of the imperial defense and to pay proper salaries to the royal officials. Britain was allowed to use force on any reluctant colonies (Gerstle et al. 151). North introduced the New England Restraining Act to reassure the hardliners that he was still committed to what he was doing. The act blocked the New Englanders from having any commerce between them and any other place with the exception of British West Indies and Britain. It also barred them from the Atlantic fisheries. Boston knew of the expedition as soon as the order was released and thus made careful preparations to make it known to the whole countryside. As the British troops neared Lexington Green, they found militia men ready to face them. The militia began to withdraw because they were outnumbered by the British. A shot was fired and this became the Battle of Lexington. The British opened fire without any orders and 8 people were killed and 9 injured (Gerstle et al. 155). Subsequent wars followed later on. In 1781, the Articles of Confederation was established under the leadership of Madison. It was established as a league of friendship by the 13 independent and foreign states after the Revolution. The articles according to Madison could not fulfill their purpose. The weak government at that period could not effectively work

LAW 421 Theory to Practice Essay Example for Free

LAW 421 Theory to Practice Essay Theory to Practice Questions 1.At one point, if ever, did the parties have a contract? The parties had a contract when they agreed on the key terms of the distribution contract. The first agreement was a 90-day negotiation agreement and the second was an oral distribution agreement in a meeting prior to the end of the 90-day negotiation. The oral agreement was followed by an e-mail sent to Chou in which the terms of the agreement were reiterated by the manager of BTT. The manager of BTT showed objective intent to contract. In addition, â€Å"faxes, e-mails, letters, memos, and receipts help establish [a] handshake deal† (Hartline, 2007, para. 3). In other words, when BTT sent the email stating all the key terms orally discussed between the parties were agreed upon, both parties showed intent to contract, therefore the agreement of key terms should be considered under contract. 2.What facts may weigh in favor of or against Chou in terms of the parties’ objective intent to contract? Favor: †¢Chou received payment from BTT, leading Chou to believe BTT had intent to come to agreement. †¢The meeting ended with an oral agreement. †¢There is proof of the oral agreement via the BTT e-mail. †¢The e-mail may be considered a rough draft of the contract. †¢The manager sent the e-mail including all of the key terms the parties agreed upon. †¢Even though a month had passed, BTT still requested a copy of the distribution agreement draft. †¢The amount of time spent on the contract and in contact with both parties shows intent to contract. Against: †¢No signatures from either party to bind the contract. †¢The 90-day negotiation deadline passed with only a written agreement, even though the negotiation agreement stated only a written contract was valid. †¢The contract wasn’t drafted until BTT requested a copy a month later. †¢The e-mail did not use the words â€Å"contract†. 3.Does the fact that the parties were communicating by e-mail have any impact on your analysis in Questions 1 and 2 above? The fact that the parties were communicating via e-mail did not impact the analysis of  questions 1 and 2. E-mail is a viable and effective form of communication in today’s world, especially in business. E-mails can be saved and used as evidence in many court cases. According to the mailbox rule, the e-mail was sent prior to the 90 days and was considered accepted when it was sent (Melvin, 2011). 4.What role does the statute of frauds play in this contract? The statute of frauds applies to the sale of goods over $500; sales over that amount need to be in writing (Melvin, 2011). The provisions of the statute of frauds are satisfied if the writing contains several items, including quantity, signature, and clear, concise language (Melvin, 2011). The textbook states that key terms were discussed and agreed upon in the e-mail, however I am not sure if that included quantity. However, BTT provided an electronic signature in the e-mail and the language in the e-mail could be interpreted by a reasonable person as intent to form a contract. Therefore, the e-mail pretty much satisfies the statute of frauds conditions. 5.Could BTT avoid the contract under the doctrine of mistake? Explain. Would either party have any other defenses that would allow the contract to be avoided? I don’t think BTT can void the contract under the doctrine of mistake. A contract is void under the doctrine of mistakes because of misunderstanding in the parties involved such as unilateral mistakes and mutual mistakes. Nothing in the text indicates BTT made a mistake; their reason for not fulfilling contract was a change in management. Chou made the mistake of thinking the e-mail was a draft of the contract, however the fact that BTT requested a copy of the draft a month later gave Chou the impression the company still wanted to conduct business. 6.Assuming, arguendo, that this e-mail does constitute an agreement, what consideration supports this agreement? In order for a contract to be binding, it must be supported by agreement and consideration. The promise (Chou) was willing to give up something of value (his game) and the promisor’s (BTT) promise was part of a bargain for exchange (the key terms in the agreement, specifically price and time frames). BTT led Chou to believe that they were under contract because of their mutual agreement and consideration. References Hartline, K. (2007, September). Oral contracts: Do they carry any weight?. Legal Zoom. Retrieved from http://www.legalzoom.com/business-law/contract-law/oral-contracts-do-they-carry Melvin, S.P., (2011). The legal environment of business: A managerial approach: Theory to practice. New York, NY: McGraw-Hill/Irwin. Retrieved from: The University of Phoenix eBook Collection database

Freud’s Structure of the Mind Essay -- Exploratory Essays Research Pap

Freud’s Structure of the Mind At the age of 40 in 1896, Sigmund Freud introduced the world to a new term- psychoanalysis (Gay 1). Psychoanalysis is a method of treating patients with different nervous problems by involving them in dialogues which provide the physician with insight into the individual’s psyche. These dialogues provided the basis for Freud’s psychoanalytic theory, which â€Å"attempts to explain personality, motivation, and psychological disorders by focusing on the influence of early childhood experiences, on unconscious motives and conflicts, and on the methods people use to cope with their sexual and aggressive urges† (Weiten 363). Part of this theory involves the structure of the mind. This is a concept that touches on human nature itself and attempts to explain the motives behind human behavior. Freud described the mind as a â€Å"tripartite model,† a construction consisting of three different elements (Internet Encyclopedia). The first element is the id, which operates exclusively on the unconscious level. Biological urges, such as the urge to eat, sleep and have sex, drive the id. The id demands that its urges be satisfied immediately. Wayne Weiten, author of Psychology: Themes and Variations, writes that â€Å"The id engages in primary-process thinking, which is primitive, illogical, irrational, and fantasy oriented† (364). The second part of the mind is the ego, which operates on the subconscious and conscious levels. The ego is the element that â€Å"engages in secondary-process thinking, which is relatively rational, realistic, and oriented toward problem solving† (Weiten 364). The ego seeks to satisfy the id, but it also operates according to society’s rules, customs, and regulations of conduct and take... ...e is featured in either German of English. http://www.utm.edu/research/iep/f/freud.htm#The%20Theory%20of%20the%20Unconscious This site provides a description of the tripartite model Freud developed of the mind. It gives a brief description of the elements of this construct and describes the way these elements interact. Finally, the site discusses the defense mechanisms Freud believed were employed to deal with these conflicting elements. Works Cited Gay, Peter. â€Å"Time 100 Polls- Psychoanalyst: Sigmund Freud.† Time.com. http://www.time.com/time/time100/scientist/profile/freud.html Oct. 5, 2002. â€Å"Neuroses and the Structure of the Mind.† Internet Encyclopedia. http://www.utm.edu/research/iep/f/freud.htm#The%20Theory%20of%20the%20Unconscious Oct. 5, 2002. Weiten, Wayne. Psychology: Themes and Variations. Belmont, CA: Wadsworth Group, 2002.

Astronomy Rules :: Essays Papers

Astronomy Rules Mars would make a lousy host for the Winter Olympics. Yes, there's the lack of air to consider. But more important, Martian snow turns out to be rock hard. Worse, it is melting away at an alarming rate. In fact, Mars may be in the midst of a period of profound climate change, according to a new study that shows dramatic year-to-year losses of snow at the south pole. It is not yet clear, though, if the evidence of a single year's change represents a trend. But the study provides a surprising new view of the nature of the southern ice cap, said Michael Caplinger of Malin Space Science Systems. "It's saying that the permanent cap isn't quite so permanent as we thought," Caplinger said in a telephone interview. A second study of both poles finds that Red Planet snow is more dense and hard than the euphemistic "packed powder" advertised by Eastern ski resorts, and nothing like the soft flakes expected in Utah for the 2002 Olympics. Instead, it's hard as ice. Though unrelated, the two studies were based on observations made by NASA's Mars Global Surveyor and both will be published in the Dec. 7 issue of the journal Science. The combined observations represent an exciting new way to look at Mars' atmosphere and how it interacts over time with the polar caps and even soil at mid-latitudes, said David A. Paige, a researcher at the University of California, Los Angeles. "The new data are showing what's going on on Mars seasonally as well as on interannual time scales in much more detail than we had with previous observations," Paige told SPACE.com. Where the snow is Both of Mars' polar regions are covered in permanent caps of ice. Scientists have known since the 1970s that some of the ice in the north is water ice. There may be water ice in the south, too, but there is no firm evidence. Both poles are covered in a veneer of carbon dioxide ice, popularly called "dry ice" here on Earth. Each cap grows during its winter and recedes in summer. The research into snow density, lead by David E. Smith of NASA's Goddard Space Flight Center, confirm that much of the Martian snow is in fact composed of carbon dioxide. The study involved more than 400 million elevation measurements spanning more than one Martian year, from February 1999 through May of 2001. The orbiting spacecraft bounced a beam of laser light to the surface and back, recording the round-trip time to determine elevations within 4 inches (10 centimeters).

Free Time

There are lots of pleasure grounds all over the world. I think everywhere there are pubs, discoes, clubs, etc. We go out with my friends especially to pubs where we can chat, listen to music, dance and eat something. But the garden parties are more friendlier and cheaper. We usually organize barbecues with children, this time they can play and run in the garden. I usually go to a wellness-weekend with my husband once a year in winter because we work a lot all of the year.There are some well-known spas in Hungary, for example, Hà ©và ­z and Hajdà ºszoboszlà ³, and many people, including foreigners, go there. A hobby is an activity that you like doing and do quite often. Hobbies are a form of recreation. If you have a hobby, it’s easier to regain energy after a hard day’s work. Depending on the type of the hobby, you can also make friends. Unfortunately many Hungarians spend their free time at home watching TV. But there are some who do some physical activities regula rly, like swimming, aerobics or hiking.Nowadays many young people spend much of their time playing computer games either at home or in internet cafes. I think men and women usually have different kinds of hobbies, for example, very few women go fishing and they are not so interested in extreme sports, either. On the other hand, men generally aren’t interested in needlework or pottery. In my opinion both men and women do gardening but they tend to do different jobs in the garden.Women like dealing with flowers, they weed the flowerbeds, plant new varieties and they design the whole garden. Men usually prune the trees, trim the hedges and mow the lawn. Collecting stamps, coins, autographs, phone cards, beer mats or napkins, model building, doing needlework or woodwork, pottery, basketry, playing an instrument and dancing are indoor hobbies, while hiking, mountaineering, caving, sailing, fishing, canoeing and bird-watching are outdoor hobbies. My sister’s hobbies are coll ecting phone cards and diary writing.I like reading about feng-shui and I like to be an Avon consultant. I used to play handball for years, nowadays I only watch handball games on TV. As far as I know, the English like playing golf and cricket, and there are quite a few soccer fans among them. They often mow the lawn and wash their cars at weekends, while some British people go to horse races to bet or just to watch the race. Some Americans go to baseball and basketball games regularly to support their teams.But there are others who prefer staying at home and watching these games on TV while eating snacks. I think Hungarian people collect the same things that people like collecting all over the world, mostly stamps and coins. If we considered a sport that many people pursue popular, the most popular sport in Hungary are football, handball, hiking and aerobics. If a popular sport means a sport that many people watch, besides football and handball, the most popular sports are Formula 1 racing, water polo and boxing. Free Time There are lots of pleasure grounds all over the world. I think everywhere there are pubs, discoes, clubs, etc. We go out with my friends especially to pubs where we can chat, listen to music, dance and eat something. But the garden parties are more friendlier and cheaper. We usually organize barbecues with children, this time they can play and run in the garden.I usually go to a wellness-weekend with my husband once a year in winter because we work a lot all of the year. There are some well-known spas in Hungary, for example, Hà ©và ­z and Hajdà ºszoboszlà ³, and many people, including foreigners, go there.A hobby is an activity that you like doing and do quite often. Hobbies are a form of recreation. If you have a hobby, it’s easier to regain energy after a hard day’s work. Depending on the type of the hobby, you can also make friends.Unfortunately many Hungarians spend their free time at home watching TV. But there are some who do some physical activities regularl y, like swimming, aerobics or hiking. Nowadays many young people spend much of their time playing computer games either at home or in internet cafes.I think men and women usually have different kinds of hobbies, for example, very few women go fishing and they are not so interested in extreme sports, either. On the other hand, men generally aren’t interested in needlework or pottery. In my opinion both men and women do gardening but they tend to do different jobs in the garden. Women like dealing with flowers, they weed the flowerbeds, plant new varieties and they design the whole garden. Men usually prune the trees, trim the hedges and mow the lawn.Collecting stamps, coins, autographs, phone cards, beer mats or napkins, model building, doing needlework or woodwork, pottery, basketry, playing an instrument and dancing are indoor hobbies, while hiking, mountaineering, caving, sailing, fishing, canoeing and bird-watching are outdoor hobbies. My sister’s hobbies are collec ting phone cards and diary writing. I like reading about feng-shui and I like to be an Avon consultant. I used to play  handball for years, nowadays I only watch handball games on TV.As far as I know, the English like playing golf and cricket, and there are quite a few soccer fans among them. They often mow the lawn and wash their cars at weekends, while some British people go to horse races to bet or just to watch the race.Some Americans go to baseball and basketball games regularly to support their teams. But there are others who prefer staying at home and watching these games on TV while eating snacks.I think Hungarian people collect the same things that people like collecting all over the world, mostly stamps and coins.If we considered a sport that many people pursue popular, the most popular sport in Hungary are football, handball, hiking and aerobics. If a popular sport means a sport that many people watch, besides football and handball, the most popular sports are Formula 1 racing, water polo and boxing.

Existentialism and Metamorphosis Essay Essay Example

Existentialism and Metamorphosis Essay Essay Example Existentialism and Metamorphosis Essay Essay Existentialism and Metamorphosis Essay Essay Essay Topic: Notes From Underground The Metamorphosis Existentialism is defined as a modern philosophical motion emphasizing the importance of one’s experience and answerability. Its focal point is the brand on the personal contemplations that these do on the person. who is seen as a free agent in a deterministic and apparently nonmeaningful existence. Its doctrine is punctilious that. in a nutshell. advocates a diverse armory of responses and solutions to the ‘existentialist attitude’ ; which. basically. is what an single feels when confronted by the absurdness of life. Throughout humanity. contemplation and self-proclaimed ‘ultimate’ truths have assumed assorted signifiers: poesy. faith. and legion other philosophies and textual plants. In The Metamorphosis. Franz Kafka narrates the branchings of a metabolism in which the topic and supporter. a adult male named Gregor Samsa. is transformed into a bug. Despite the novella’s literary methods and influences. the most outstanding being the manner Kafka so coolly describes such abnormality in his life. The Metamorphosis is besides hailed as a premier textual work of existential philosophy. the antecedently mentioned philosophical motion. Both anterior and subsequent to the transmutation. Kafka portrays Gregor as a adult male who seems lost within himself. and missing individuality. The reminiscences of his yesteryear are neither nostalgic nor affecting: his human life is seen to go around entirely around fiddling affairs. His societal life pays the monetary value from this. his failure to asseverate a concrete and consistent being. The extent of his deficiency of individualism is farther exemplified by his reaction to the metabolism: determination himself â€Å"t ransformed in his bed into a mammoth insect† ( Kafka. 296 ) . he prioritizes work over all else. even in his freshly equated insect signifier. Furthermore. he panics because â€Å"the following train went at seven o’clock ; to catch that he would necessitate to travel rapidly like mad and his samples weren’t even packed up† ( 297 ) . Gregor’s individuality crisis is a device for conveying Kafka’s belief of an impersonal society where individuality is drastically mitigated as a consequence of inordinate philistinism. Gregor. in the context of Fyodor Dostoyevsky’s Notes from Underground analogy. would be the ‘ant’ in the anthill- therefore rendering his metabolism ironically. Another dominant subject prevalent throughout the novelette is the absurd state of affairs Gregor is confronted by. These absurd occurrences ( 296-327 ) reflect the universe as seen from the existential philosopher position: a universe absent of a rational and comprehensive aim. Jean-Paul Sartre postulated that ‘every bing thing is born without ground. prolongs itself out of failing. and dies by chance’ . This nonsense is exactly what Gregor is victim to in the microcosm of society that Kafka generates: Gregor flounders about. beleaguered by absurdness and weakness. presumptively because he is incognizant of Nietzsche and Kierkegaard’s slightly comforting decisions that one must invent significance for one’s ain being ex nihilo. Once once more. Kafka utilizes a combination of secret plan and character to convey his angst refering an seemingly unpointed being. Freedom- or instead the deficiency thereof- is another existentialist dogma that Kafka addresses. Gregor is depicted as person constrained by self-imposed loads. the most demanding being the function as the fiscal pillar of the household. Despite holding the freedom to disown this function. Gregor alternatively pursues it with hectic ardour to the extent that it becomes his ‘sole desire’ ( 310 ) . Yet his rant sing his calling ( 297-298 ) reveals that this is non due to personal desire. but instead the belief that he must replace his male parent financially. regardless of penchant. Gregor’s psychotic belief sing an absence of pick contradicts what Kafka perceives as the truth: that freedom is omnipresent in malice of any ethical duties we may be expected to adhere to. and that the single defines his or herself via one’s determinations. A quasi-motto of existential philosophy coined by Sartre. ‘existence precedes essence’ . In decision. Kafka employs the fictional literary elements he constructs to turn to the really non-fictional. existentialist facets of society and life. Akin to Dostoyevsky’s Notes from Underground. it can be interpreted as both a contemplation and philippic against impersonal communities. limitation of freedom. and the absurdness of life.

The Significance of Fish in Chinese Language

The Significance of Fish in Chinese Language Learning the word for fish in Chinese can be a highly useful skill. From ordering seafood at a restaurant to understanding why there are so many fish themed decorations during Chinese New Years, knowing how to say fish in Chinese is both practical and an insight into cultural values. Deconstructing the Chinese word for fish includes learning about pronunciation and its evolution from pictograph to a simplified character. The Chinese Character for Fish   The Chinese character for  fish,  written in the traditional form, is é ­Å¡.  The simplified form is  Ã© ± ¼. Regardless of what form it is written in, the word for fish in Chinese is pronounced like you. Compared to English, the Chinese yà º has a shorter, more relaxed ending, dropping the exaggerated w sound that rounds out the big, full vowel in you. Evolution of the Chinese Character for Fish The traditional form of the Chinese character for fish evolved from an ancient pictograph. In its earliest form,  the word for fish clearly showed the fins, eyes, and scales of a fish. The current traditional form incorporates the four strokes of the fire radical, which looks like this (ç  ¬).Perhaps this addition suggests that fish is most useful to human beings when it is cooked.   Radical This character is also a traditional radical, meaning that the primary graphical component of the character is used as a building block in other, more complex Chinese characters. Radicals, also sometimes called classifiers, ultimately become a shared graphical component for several characters. Thus, the Chinese dictionary is often organized by radical. Many complex characters share the radical that derives from fish. Surprisingly, a lot of them are not related to fish or seafood at all. Here are some of the most common examples of Chinese characters with a fish radical. Traditional Characters Simplified Characters Pinyin English å… «Ã¥ ¸ ¶Ã© ­Å¡ å… «Ã¥ ¸ ¦Ã© ± ¼ bÄ  di yà º octopus é ®â€˜Ã© ­Å¡ é ² Ã© ± ¼ bo yà º abalone æ â€¢Ã© ­Å¡ æ â€¢Ã© ± ¼ bÇ” yà º to catch fish ç‚’é ­ ·Ã© ­Å¡ ç‚’é ± ¿Ã© ± ¼ chÇŽo yà ³u yà º to be fired é‡ £Ã© ­Å¡ é’“é ± ¼ dio yà º to go fishing é ± ·Ã© ­Å¡ é ³â€žÃ© ± ¼ à ¨ yà º alligator; crocodile é ® ­Ã© ­Å¡ é ® ­Ã© ± ¼ guÄ « yà º salmon 金é ­Å¡ 金é ± ¼ jÄ «n yà º goldfish é ¯ ¨Ã© ­Å¡ é ² ¸Ã© ± ¼ jÄ «ng yà º whale é ¯Å Ã© ­Å¡ é ² ¨Ã© ± ¼ shÄ  yà º shark é ­Å¡Ã¥ ¤ « é ± ¼Ã¥ ¤ « yà º fÃ… « fisherman é ­Å¡Ã§ « ¿ é ± ¼Ã§ « ¿ yà º gÄ n fishing rod é ­Å¡Ã§ ¶ ² é ± ¼Ã§ ½â€˜ yà º wÇŽng fishing net é ­ ¦ é ­ ¦ shÄ  shark family(including rays and skates) é ­ ¨ é ­ ¨ tà ºn leatherfish é ®Å¡ é ²â€™ jià © oyster é ®Å¾ é ²â€¢ à ©r caviar; roe/fish eggs é ¯  é ²   gÄ›ng blunt; fish bones; unyielding é ¯â€" é ² ­ qÄ «ng mackerel; mullet é ¯ ¨ é ² ¸ jÄ «ng whale é ±Å¸ é ²Å½ hà ²u king crab Cultural Importance of Fish in China The pronunciation of fish in Chinese, yà º,  is a homophone for â€Å"affluence† or â€Å"abundance. This phonetic similarity has led to fish becoming a symbol of  abundance and prosperity in Chinese culture. As such, fish are a common symbol in Chinese art and literature, and they are particularly important in Chinese mythology.   For instance, Asian carp (as they are known in the U.S.), are the subject of many Chinese lyrics and stories. The character for this creature is é ² ¤ é ± ¼, pronounced lÇ  yà º. Pictures and depictions of fish are also a common decoration for Chinese New Year. Fish in Chinese Mythology One of the most interesting Chinese myths about fish is the idea that a carp that climbs the waterfall on the Yellow River (known as the Dragon Gate) transforms into a dragon. The dragon is another important symbol in Chinese culture. In reality, each spring, carp gather in great numbers in the pool at the base of the waterfall, but very few actually make the climb. It has become a common saying in China that a student facing examinations is like a carp attempting to leap the Dragon Gate. The dragon/carp relationship is referenced in popular culture in other countries through the Pokà ©mon Magikarp and Gyarados.

The Best Time to Apply for Jobs in 2017

The Best Time to Apply for Jobs in 2017 There are good times and bad times to apply for a job- even a best time. While it isn’t always an option to wait for optimal timing, it’s always good to keep the rhythm of the market in the back of your mind when you find yourself ready to search. January/February: The Best Time to Apply for JobsAcross a wide variety of industries, this is a great time to apply for jobs. People are slowly working back into things after the holidays, but the pace begins to pick back up mid-month. You’re most likely to get a high number of decision makers in the office at the same time at this time of year.Also: many companies get their new hiring budgets in January, and tend to delay their hiring activity until they get a sense of what they can afford. Side benefit: you’ll be sure to get your December bonus from your old job if you stick it out another month or two.March/April/May: Still a Good Time to ApplyThe closer you get to summer, the more pressure a company is likely to feel to hire someone. People in the company will need to go on vacations without leaving their coworkers stranded in the lurch- and without leaving a hiring decision undecided.June/July/August and November/December: Not the Best Time to ApplyThere’s a huge drop in interviewing and hiring in these months. Managers and decision makers are often on vacation and it’s hard to get a team together for an interview.There are jobs to be found during this time, of course. Just keep in mind you’ll have to work a little harder if you’re starting out your job search at the height of summer. Be patient with delays and postponements. You might even stand out more easily among fewer applicants!September/October:Â  Hiring Picks up AgainHiring tends to happen in waves. After the summer drought, there will be a flood of interviews and open positions. Fall speeds up after the summer slowness, so the process can move more quickly and smoothly at this time of year. In fac t, the fall is almost as good as January/February.When in doubt, start blasting out your applications in the last two weeks of December- and be at the ready to interview a lot in the new year.

A short story Essay Example | Topics and Well Written Essays - 750 words

A short story - Essay Example Nobody took Professor X’s effort seriously dismissing that the Professor has been chasing a pipe dream of looking for something that does not exist. A wasted genius they say. But still, Professor X continued beaming his signals into the outer space. Then suddenly, a response. Professor X was ecstatic, he himself cannot believe that his radio transmission were returned. For the first time in the history of science, a contact was made with an intelligent creature light years away. Through the help of a team of expert of linguists, Professor X’s team were able to understand the language of the alien. The creature’s name was Apex. He was a male and an astronaut from the Planet Gaul of the Lunar System Ephsus who just like Professor X, has also been scouring through the stars for a possible contact with an intelligent being. They are as excited to have made a contact from another planet just as the people of the Earth. After months of exchanges of information about each other’s planet and civilization, it was finally decided that an official meet up and physical contact should be made. Earth does not have the technology yet to visit Planet Gaul so it was agreed that it will be Apex’s team who would be visiting the Earth. According to Professor X’s estimate, the aliens will be arriving on earth six months from now. Necessary preparations were made for the arrival of Apex’s party. All honors were conferred to Professor X who rose to sudden popularity due to his recent contact with an extra terrestrial being. He also received unlimited funding from the United Nation’s for his research and was made in-charge of the receiving party since it was only Professor X who was privy in communicating with Apex’s party. The day arrived. Apex made an excited announcement that his ship has already landed in the designated landing field which Dr. X prepared for Apex’s arrival. Yet Dr. X cannot find the ship. He asked for

Apple company term paper Essay Example | Topics and Well Written Essays - 2250 words

Apple company term paper - Essay Example In this market the winners will be those who can reduce the costs associated with the internet while still remaining profitable. Many in the industry will most probably be close to the profitability line. It would also make sense that those in this market initially take a loss while promoting their hardware and peripherals (undercutting competitors) but eventually make gains on sales. Apple Inc.'s operations are overseen by the board of directors. The CEO and senior management reports to this board. The board of directors assures that standards are set and then met. They are responsible to long-term shareholders. They make sure that the company sets standards that ensure its business success. The current board of directors includes Bill Campbell (Chairman and former CEO), Millard Drexler (Chairman and CEO), Albert Gore Jr. (Former Vice President), Steve Jobs (CEO, Apple Founder), Arthur D. Levinson PhD., Dr. Eric Schmidt, and Jerry York. These directors have full access to any employee of the company. Other management in charge of different market segments: Apple Computer began as a small garage operation to a multimillion dollar company. This company has garnered its market share by anticipating what clients want and need. Apple services major clients such as school districts and companies that require servers, work stations, and peripherals. Apple also targets general consumers with laptops and ipods (and much more). 2007 began with Apple Computer changing its name and ticker to Apple Inc. and AAPL. Apple Inc. has gone through many changes since it inception in 1976. Stock market records for this company show that it was listed for the first time in September of 1984. The company has moved beyond offering just computers and peripherals. The company offers a wide variety of hardware and software products, digital music devices and mobile

Project Leadership Essay Example | Topics and Well Written Essays - 500 words - 2

Project Leadership - Essay Example And now, even the processes involved in upgrading the knowledge and skills of people are changing. Business organizations realize that the only way to survive in this kind of environment is to undertake continuous improvement through education and training. Towards this end, LRH Manufacturing has made a very strategic decision to adapt and grow with all these changes and consequently become more dynamic. The instructor-led training will now be replaced with the Web-based training system. Aside from the fact that the company needs to comply with government regulations on its product, there is the manifest need to establish the accuracy of its training records and ensure the participation of concerned employees in the mandated company trainings. The manual process of the current a Web- based Training Project Manager to oversee the program, new tools to be utilized, and everyone will be required to learn the new tools and utilize them in undertaking the training. It assures, however, that no employee or manager will be replaced, no new responsibilities will be added, but additional skills will be learned. The Training Department will continue to play an important role in the continuous improvement of the new program’s design and implementation. The Web-based Training Manager will just facilitate and help all key players in the new undertaking, especially ensuring that all the new knowledge will be acquired in an easy learning environment. He will be accessible to everyone and will also be openly reaching out to all. Adapting to the changes in the business environment is believed to be one way of maintaining organizational effectiveness. Edgar Schein, in his book Organizational Psychology, theorizes that organizations which fail to sense changes in the environment often become ineffective. This new training program will pave the way for LRH

Binding Performance Management System Changes and Organisational Essay

Binding Performance Management System Changes and Organisational Culture - Essay Example The packaging industry has become increasingly lucrative, but local and international competition intensified. By the late 1990s, the global sales of the industry reached $400 billion, with the U.S. making up $115 billion, followed by Asia and Western Europe. Consumer packaging accounted for 70% of sales, followed by industrial packaging revenues at 30%. The influence of packaging on marketing products cannot be undermined. For traditional retailers, packaging is seen as more influential than advertising in affecting purchasing decisions and customer loyalty. The industry trends are increased corporate consolidation, market segmentation of domestic consumer packaging markets, and vertical integration of packaging business models. The challenges for Sonoco come from its ability to respond to external threats and opportunities by managing its internal weaknesses and strengths. The opportunities are one-stop packaging business models with high flexibility and customisation levels, the c ontinued demand for market-oriented packaging, especially for consumer markets, availability of global talent, and becoming more receptive to diversity and environmental issues at national and international levels. ... Hence, the primary challenge for Sonoco is using its strengths to reduce its weaknesses, and to ultimately handle the opportunities and threats in the packaging industry. The main tasks of Hartley are as follows: 1) to reduce HR cost by 20%; 2) to improve the linkage between HR functions and business strategies; and 3) to standardise HR systems and functions. Overall, Hartley is in charge of transforming the HR structure and organisational culture. Hartley’s total approach included professionalising the HR system and making it more business-oriented. She designed policies that shaped compensation, performance management, employee development, and succession planning. In order to support these policies, she created an advisory HR council that was comprised of divisional HR heads and key individuals from corporate HR. She also formed an advisory team of divisional GMs to help attain high buy in. This study discusses the theoretical framework of the main concepts and issues of th e case. Performance management (PM) is a critical aspect of Sonoco’s HR change efforts because it is linked with its organisational issues of compensation, employee development, and succession planning. The vision of the PM system must be distinct, clear, and compelling. This vision can be connected further to the corporate vision, so that management levels and personnel understand how PM affects the overall direction of the company. Hendry et al. (2006) stressed the link between company vision and HR functions (51). Greer and Virick (2008) asserted that diversity management is connected to successful succession planning. Furthermore, PM changes must be

Forecasting business needs Essay Example | Topics and Well Written Essays - 1000 words

Forecasting business needs - Essay Example Historically, at Blues Inc., changes in sales are closely reflected in changes in the advertising budget. Based on the $2.4 million figure, we forecast an advertising budget of $162 million. We have also forecast the overall market size based on its recent performance. Currently, the market size is approximately $39 billion. To eliminate the effects of temporary changes in market conditions, we used a two-year weighted moving average, with the most recent year has greater significance. This gives us an indication of the trend and helps to even out any spikes or sudden changes. You have also requested a production schedule, by quarter, for the next year. We have based the overall production level based on our 6 percent market share of a $39 billion industry. This is approximately 777 million units. Accounting for the industry growth rate, for Blue inc, this will mean 50 million units for the year. Because there has been a considerable fluctuation in sales during the fourth quarter of previous years, we used a centered moving average to arrive at our results to compensate for the seasonal changes. We utilized the past 6 years of data. This gave us sufficient information to arrive at an answer, without using data that is outdated and may skew the results. Arriving at the results of this forecast has required my team to consider past results to predict our future performance. When deciding which method to use, it was important to review the existing data to see which method would yield the best results.

Binding Performance Management System Changes and Organisational Essay

Binding Performance Management System Changes and Organisational Culture - Essay Example The packaging industry has become increasingly lucrative, but local and international competition intensified. By the late 1990s, the global sales of the industry reached $400 billion, with the U.S. making up $115 billion, followed by Asia and Western Europe. Consumer packaging accounted for 70% of sales, followed by industrial packaging revenues at 30%. The influence of packaging on marketing products cannot be undermined. For traditional retailers, packaging is seen as more influential than advertising in affecting purchasing decisions and customer loyalty. The industry trends are increased corporate consolidation, market segmentation of domestic consumer packaging markets, and vertical integration of packaging business models. The challenges for Sonoco come from its ability to respond to external threats and opportunities by managing its internal weaknesses and strengths. The opportunities are one-stop packaging business models with high flexibility and customisation levels, the c ontinued demand for market-oriented packaging, especially for consumer markets, availability of global talent, and becoming more receptive to diversity and environmental issues at national and international levels. ... Hence, the primary challenge for Sonoco is using its strengths to reduce its weaknesses, and to ultimately handle the opportunities and threats in the packaging industry. The main tasks of Hartley are as follows: 1) to reduce HR cost by 20%; 2) to improve the linkage between HR functions and business strategies; and 3) to standardise HR systems and functions. Overall, Hartley is in charge of transforming the HR structure and organisational culture. Hartley’s total approach included professionalising the HR system and making it more business-oriented. She designed policies that shaped compensation, performance management, employee development, and succession planning. In order to support these policies, she created an advisory HR council that was comprised of divisional HR heads and key individuals from corporate HR. She also formed an advisory team of divisional GMs to help attain high buy in. This study discusses the theoretical framework of the main concepts and issues of th e case. Performance management (PM) is a critical aspect of Sonoco’s HR change efforts because it is linked with its organisational issues of compensation, employee development, and succession planning. The vision of the PM system must be distinct, clear, and compelling. This vision can be connected further to the corporate vision, so that management levels and personnel understand how PM affects the overall direction of the company. Hendry et al. (2006) stressed the link between company vision and HR functions (51). Greer and Virick (2008) asserted that diversity management is connected to successful succession planning. Furthermore, PM changes must be

Business Plan for Creative Practitioners Essay Example | Topics and Well Written Essays - 3500 words

Business Plan for Creative Practitioners - Essay Example I will rely on a friend who has no background on film production mainly to help in carrying equipment and for moral support. The mission of the project is to create awareness on the realities of overseas education. The project will be aimed at helping me gain experience in film production. The project also is aimed at making a profit of 1000 AUD with the sale of at least 15 CDs. The project will be initiated with an initial capital of 500AUD. With the successful production of the short documentary, I hope to make strides toward making longer and more complex films which will probably draw bigger profits. Goals My project will be aimed at achieving a number of goals. The business hopes to produce and sell at least ten documentary CDs within the first month of production. Furthermore, the business hopes to make a profit of at least 1,000 AUD in profits from the first documentary production. The business also hopes to achieve an average growth rate of 10% per year in terms of sales and profits. The film industry in Australia is growing and more people need to tap and invest in it. The people need to be preoccupied with other projects that can be performed at the local level. Initiating a film production in towns like Melbourne and Canberra can be an opportunity in making a positive accrual to the film industry. For instance, the population in Melbourne has a record of high population of people attending schools. This documentary would be an opportunity to encourage on oversea learning. In addition to this, many people have not discovered their talents. With such projects, many of the people could be directed towards exploring their talents, which are not exposed. Another goal in establishing this project is to reach both old and young people in the Australian society. The Australian population could involve projects to generate improved production in the country. The film industry would record an escalating scale with an indulgence of both old and young. An eminen t advantage of the film industry is that, it does not have age brackets as a qualification (Branagan, 2012). Therefore, all people are legible to join in the production of films in Australia. Since the film production will be based in Melbourne, it will be an opportunity for the population in Melbourne to engage in participatory events. In addition to this, the initiation of the film making project in the area will be an avenue of improving the skills of the [population. The population is likely to amass quantitative experience that could be used in developing other films. Yet another goal of this project is to make an impact in the student perception. Melbourne has a large population of students that could be interested in films. This makes is a positive accrual as the students would appreciate a film that is produced in the vicinity. With a high demand for the films, the project will be a source of income (Kitchen and Proctor, 2001). This is an initial stage of making a documentar y that is 30 minutes long. The documentary will focus on overseas education and the life of students in oversea learning. Therefore, there will be a limited number of people involved in the production of the documentary to reduce the costs incurred in the initial stages. I am the sole founder of the project, working with one friend. Since this is an initial

Bank Julius Baer Case Essay Example for Free

Bank Julius Baer Case Essay Before the arrival and leadership of Stuart Adam (â€Å"Adam†), Bank Julius Baer, North America (â€Å"BJB-NA† or the â€Å"Company†), the largest independently-owned European private bank in the United States, faced financial difficulties. By mid-2001, a worldwide market downturn caused a significant decline in Julius Baer Group’s (â€Å"JB† or the â€Å"Parent†) performance. In 2001, JB’s stock price was down by over 40% while the Parent experienced a 39% decline in net profits, 9% increase in operating expenses and an increase of 14% in employee headcount. BJB-NA, the â€Å"crown jewel† of JB, was barely profitable but no one inside the Company knew its true financial condition. JB had always been led by a member of the Baer family until January 2001. Despite significant family ties at JB, BJB-NA did not have a strong leader to drive the company. There was a lack of clear vision or direction for the Company. BJB-NA did not focus on profitability as a measurement of success. The attitude around BJB-NA was more about â€Å"keeping the peace† than creating any conflict or hostility. Even with a passive work environment, employee morale was low. Employees tended to blame other parts of the Company for their problems. The competitive environment in the High Net Individual (â€Å"HNI†) private banking sector increased dramatically during the 1990’s. BJB-NA was a boutique private bank in a business where bulge bracket firms dominated the competitive landscape. As such, the key factors for success in the HNI market were now recognized as differentiation (not cost leadership), improved client relationship management, broad product range and strong client-responsiveness. BJB-NA strived to be a partner organization that differentiated itself from the competition by satisfying the needs of its clients. The existing organization structure consisted of BJB-NA organized into four regionally-based â€Å"teams. † Poor communication existed throughout the Company as the staff didn’t know what was going on and there was little cohesion among units. BJB-NA operated on a â€Å"need to know† basis. Team leaders were not responsible for their own budgets, as it was not known if their teams were profitable or not. To further support the lack of accountability at BJB-NA, the Company did not have a systematic performance valuation system and lacked a compensation system tied to customer growth and returns. Bonuses were virtually guaranteed and all bonus decisions were made by Bank’s top leadership. Most likely, there were employees who â€Å"flew under the radar† if they underperformed since the Company never laid anyone off. Adamà ¢â‚¬â„¢s Changes and Evaluation Adam arrived at BJB-NA and immediately laid out an action plan to turn around the Company. One of Adam’s best early moves was his selection of Denise Downey to head the Segmentation Study Team. Downey was well respected by the employees that she led and was able to thoroughly evaluate the organization and deliver results to the Company and Adam. Based on the Segmentation Study, Adam wanted BJB-NA to really stand-behind its promises to be a partner organization. He encouraged full transparency and a strong focus on measurable results and accountability. Specifically, he focused on the following three initiatives: Refocus the Company strategy: Adam emphasized that BJB-NA shift its focus to Europeans, Asians, Canadians and Latin Americas who live outside the U. S. who had U. S. based asset management needs. By targeting specific geographic and customer segments, it allowed the Company to specifically focus its strategy and resources rather than spread itself too thin to satisfy a larger, diverse customer base. In addition, he asked some longstanding personal clients who were not profitable to close their accounts. Not only did this change the Company’s customer focus, but also, it signaled to employees that Adam had confidence and high expectations for BJB-NA. Establish new performance expectations: Adam developed productivity assumptions that would hold employees more accountable. He established measurable criteria related to book value, relationships and accounts. Previously, Company employees truly did not know their clients. As a result, it was difficult for management to identify top and low performers. Adam’s established criteria that pushed Relationship Managers past their comfort zone. Before Adam took the helm at BJB-NA, almost everyone received bonuses regardless of their performance. Tying a bonus program with a structure performance evaluation system incentivizes those who bring success and growth potential to the Company. Modify the organization structure: Adam slightly altered the structure of BJB-NA by having a client-segment focus within existing geographic areas. As such, the decision making processes were now decentralized to each of the regional teams. Previously, the advisory and product services departments worked with all regions. After Adam took charge, he assigned advisory teams to each of the different regions to further strengthen customer relationships. Recommendations BJB-NA recognizes that its future success hinges on one important factor: its clients. Our consulting firm wants the Company to further expand and impact its clients beyond what Adam has already planned. Our approach is a client-centric strategy that focuses on two key initiatives: (1) Aggressively recruiting top talent to enhance client acquisition and performance (2) Overhauling the compensation scheme and performance measures. Each initiative, accompanied by supporting tactics, will align to elevate the client experience, resulting in deepening wallet share, increasing warm referrals, and building the BJB-NA brand in supreme customer service. I. Recruiting the Right Talent. Recruiting the right people to manage and advise BJB-NA’s clients will be critical to sustaining long-term growth and increasing assets-under-management. Recruiting will align with the Company’s geographic approach to segmentation by adopting three tactics:  · Local talent recruitment – a successful private banker needs an outgoing, service-orientated personality, and the ability to connect with potential and existing clients. In connecting with clients, it becomes mandatory that future private bankers will be recruited from local regions. This strategy will generate bankers who know the local customs and cultures, speak the language, and are involved in the community. As a result, it creates comfort and familiarity for potential clients.  · Recruit from bulge bracket private banks –Company acquisition is not a feasible option at this time. However, employee/talent acquisition is an even better method to help improve the Company. Bulge bracket private banks are typically a part of much larger conglomerates, often weighed down high-level corporate strategies and â€Å"red tape. To attract bulge bracket private bankers, BJB-NA should promote an entrepreneurial environment that offers autonomy and flexibility while still offering resources found at larger firms. Recruit from ultra-boutique private banks – BJB-NA should actively target private bankers from smaller, boutique firms that have larger books, but have a need for a more global reach. Private bank clients are becoming more global, and with that, have a specific need for banks that have an international presence. BJB-NA provides a solution with offices in Asia, Western Europe, Eastern Europe, and the United States. At the same time, by aggressively recruiting boutique bankers, BJB-NA will be able to expand its presence by acquiring the books of these bankers who may have a strong presence in untapped markets within the targeted regions. II. Restructuring Compensation and Performance Measures BJB-NA should introduce a compensation scheme that will not only be more beneficial for keeping clients’ interests first, but also offer higher potential incentives for the Company’s bankers. First and foremost, bankers will be paid based on client portfolio performance. No one will be paid on the basis of commission. While this tactic may seem counter-intuitive in the short-term, especially in the midst of a struggling economy, it acknowledges BJB-NA’s long-term commitment to its clients. Other positive externalities resulting from a new compenstation structure include: differentiation from competition, potential referrals from clients, and attention to BCB-NA’s innovative thinking. In short, BJB-NA’s message is: â€Å"We make money only when our clients make money†. Second, standard annual bonuses will be foregone. Employees would be accountable for their performance and compensated accordingly. BJB-NA will incentivize bankers by the value they add to their clients and related portfolio performances. This compensation structure ultimately rewards bankers who take of their clients and strive to grow their assets under management. Finally, BJB-NA should revise the position title of its company leaders. To accurately reflect the duties of the position, the title †Team Leader† should be changed to â€Å"Managing Director (MD)†. MD’s would have full PL and people-management responsibilities of his/her respective branch. In addition, MD’s could receive an additional bonus based on the branch’s bottom-line performance. This change will push decision-making down to MD level, promoting entrepreneurship and autonomy. III. Management and Leadership Since Adam decided to resign from his position as the leader of BJB-NA, it is vital for the Board of Directors to select a successor that will be able to implement the changes initiated under Adam’s tenure. As discussed, BJB-NA needs to aggressively put its clients before anything else in its business. The new successor should be an experienced professional who deeply understands the Company’s clients and industry. Taking these requirements into consideration, we recommend that the Board of Directors pick Adam’s successor from a list of internal candidates only. Currently, the firm is in a state of fragility. Employees are stressed and morale is low. With the initial round of layoffs that included six people, any move will be highly scrutinized and may have a long-term impact on the organization. Employees were already caught off guard with Adam’s resignation, especially after he led the restructuring efforts at an off-site meeting that seemed to build positive momentum. To replace Adam’s with an external candidate may put the Company in a state of flux. An external candidate would not have attended the restructuring meetings and participated in the Segmentation Study. He/she may have different views of how the organization should be changed. In addition, the HNI private banking industry is built around relationships. To bring on a new leader who hasn’t built a strong rapport with a majority of the Company’s clients would make the leadership transition a difficult process. One potential internal candidate BJB-NA should consider is Denise Downey. Downey is currently the Head of U. S. Domestic Clients, but more importantly she led the Segmentation Study that evaluated areas of improvement needed at BJB-NA. Employees viewed Downey as a strong, effective leader who always delivers results. As a sign of trust, Adam gave Downey significant autonomy during her time leading the study. Elevating Downey to the C-suite level would be a fairly seamless transition. Downey has significant experience understanding the clientele of BJB-NA since she already leads U. S. client group. With all of the â€Å"client-focused† changes that need to be implemented by Adam, Downey will be best candidate to effectively communicate the steps needed during the transition period. For example, during her time as the Segmentation Study leader, Downey took the initiative to send updates to the entire bank. Alternate Approaches Deviating from a client-centric strategic plan could negatively impact BCB-NA’s future success. Nonetheless, two other alternate approaches were considered. The first approach considered a compensation system where bankers would be paid variable commissions based on fee-based transactions. The variable in commissions would depend on the type of investment vehicles clients would invest in. This viable approach guarantees cash flows from transactions with no dramatic culture change. However, after careful consideration, this alternative was rejected since bankers would be incentivized more by selling a diversity of investment vehicles to clients rather than working for clients’ best interests. The second approach considered but rejected involved an overhaul of the organization structure. After the Segmentation findings, Adam seemed adamant about moving away from the geographic-focused organizational structure of the Company. As such, an alternative approach considered was to eliminate geographic departments and implement an organizational structure focused on client-type. One of the key success factors for companies in the private banking industry is to customize services based on the needs of customers. A BJB-NA client-focused structure based on client characteristics (such as wealth, age, income level) may be more advantageous, especially with raised expectations now required by Adam on bankers’ book of clients. Additionally, within a geographic organization, conflict may occur between local regional management and the executives at corporate. As such, this may hurt the opportunity for knowledge sharing and collaboration, values emphasized by the Baer family. However, as much as a client-focused structure might have its advantages, a geographic organizational structure still is the most effective for BJB-NA. Communication is much more personal in geographic organizational structures. Instead of calling or videoconferencing with olleagues across the globe, it forces employees to sit next to each other to form collaborative teams, values preached by the Baer family. In addition, it allows employees to understand each other’s personalities and work styles. Besides the human capital element, geographic work teams allow BJB-NA to hire leaders familiar with the local business environment, something vital for the relationship-focused private banking industry. Not only will employees understand the client better but the clients will be more comfortable around employees who share similar interests and culture.

Marketing Plan For Shandy Beer

Marketing Plan For Shandy Beer Executive Summary: This report is based and related upon the launch of a new alcoholic beer which is called and named as Shandy beer its going to be launched in the uk market early next year. This product is specially distilled and brewed beer and have a very high quality of its volume making it one of the best it will bring a great change and will a strong impact against its competitor. The marketing plan for the shandy is covering all the aspects of the related market and strategies that is supposed to be used such as target market, target age group and class market situation. the marketing mix and challenges are further discussed for thr the better assessment of the product success Estimated consumers of the beers in uk are about more than a million out of which we are looking to capture of about 25% of the market share in about 5 years time Which will make an estimated profit of about 10 million every year. The quality of the product is very much important and thus will decide the life phase of the shandy existence in the market and its future standing against the tough competition from the already established big giants in the market. Introduction The product Shandy beer is an alcoholic drink beverage this product would be both bottled and canned for the supplier and it would be also supplied as drummed for the whole seller as well; the concentration of the beer would be both mild and concentrated as considering different consumer in the target market. The product would be very attractively packet and marketed to attract consumers .the beer itself would be prepared from fresh products and concentrates the alcohol base would be used as its purest form and may involve as a volume of 5.5 percent concentrate in each unit making it a decent beer giving a same refreshing and utmost taste to its consumers. The price of this new product would be very economical for a start and slightly below its existing competitors to gain the market share very quickly. And it should be very much affordable to everyone. After comparing the Shandy beer against its competitor like big giants in beer beverage market Fosters, Calsberg and Heineken Shandy will gain its market place and will prove itself as high quality beverage affordable sets of price to everyone. Target Audience Younger crowd First time drinkers Youth from office workers / college students After estimated information and research in the world wide spirits and other hard liquor to beer ration is 1:7. Target Market It is very important that after deep analytical research and undergone analysis Its very much important to hit the desired target market with proper preparation and an ultimate bang .all factors should be kept under consideration such as statistical data ,demand analysis ,and test marketing etc. A firm have to apply a different mode of marketing mix to reach and initiate a separate target market and a totally different for the other one . William M. Pride (2009). The goal is to ultimately develop the product to be used and taken by consumers of both the genders ranging from age 21 till 60 ,the first target market is selected to be four major cities in UK which include London , Glasgow , Cardiff and Manchester It would be launched and be targeting the youth and youngster as it major consumers. Giving them more affordable and quality beverage product. Product Comparison with Other Beverage Items Branding It is an very important tool in the marketing industry, it lays the major role and image of the product for rest of its life in the market and thus the brand persona stays the same it lays the base pillar of marketing success. Branding makes selling easier and develop a level of trust between the buyer and the company. Bill Chiaravalle (2006) Brand philosophy Implementation The over all phenomena of changing minds against mind set of product is the branding; brands are always created by minds. Different and creative thinking make a product differentiate and associate it with some positive attitude which helps it in selling in the market. As promoting the Shandy beer it is important to make its relation with sport figures and big models thus associating it with them will generate a figure and image of the product in the consumers minds it as bring as hyperactive and glamorous thing to have. The next step in developing its brand would be its logo which is very carefully designed showing both the glamorous and sporty association of this product. The last would be the brand statement that will associate with the product in every way through its marketing campaign. The slogan for the shandy beer would beits just a drink that makes u to be a man. Image of Brand Shandy beer has an five classes of dominant appeal in UK that should be kept in considerations while having its marketing done. United Kingdom Friendship Sex 55% Sport 22% Tradition Relaxation 55% Marketing tool and techniques Its just all an establish fact that id doesnt matters what kind of business it is what is important is that the customers are able to find and grab your product. Proper product marketing is very much important and the company should not play defensive on that rather it should be proactive. The certain marketing tools that will be used for shandy beer are as under. News paper advertisement it is an very excellent and cheap source of marketing which cover the large mass of the area, it almost like free publicity. An update of the product can be kept through this method of promotion. The main source of newspaper company that would be used is evening standard as it is free to all the advertisement will go tp much more potential customers upcoming a good result. Promotional events (Free Tester Give away) it is very important for any new product to get checked and tested by its new consumers and customers Shandy for a start will have some promotional events and gig parties at local pubs and clubs and many youth places in order to interact people and give a taste of shandy ,this will be direct penetration and interaction with the consumers and a better feedback can be received of the product standings. This marketing tool is really effective and in this way it would be easier to have a good branding of the product. Comprehensive website Yet again its one of the most basic and vital for any product or any company to have some online representation its not so much expensive to have a comprehensive website but the marketing benefit from it is enormous through this any update on company product or any information can be posted with little time and money to spare with very fast and effective result. Radio adds Radio advertisement is one another method of cheap and effective advertisement short commercials could be played at different hours of the day to get people use to the brand name intentionally through excessive listening. Marketing Mix Price After the detail examining the market and keeping in mind a wide range of competition an affordable and a very affordable and minimal price is kept thus attracting the consumers a price of 1à ¢Ã¢â‚¬Å¡Ã‚ ¤ is kept for a average 500 ml can and 60 pence for shandy lights can of 440 ml. Product A source of differentiation is kept against the existence product in the market, high quality and stream line packaging make it to different and much more attractive to its new customers. a high quality standard is maintained and the product is regularly authorised by iso and the brewed industry. Place This is an very important factor to be considered ,the place where the product is to be launched must be chosen very carefully all the logistics should be checked and well balanced ,supply chain should be managed very efficiently with no loose gap distributors should always be toped up .The bottling Plant and the manufacturing plant both are located in Sheffield as they are cheap places for manufacturing and in the middle of the supply chain to different cities logistically . And from there it would be easier and much more efficient to supply the finish goods to its market place without any hindrance and blockage keeping the whole sellers with ample amount of stalk every time and continuous running of the product in the market Promotion This is last and far most important factor of the marketing mix the best strategy for the promotion of the product would be done though several ways which will include through radio and television add but the major promotion activity would be done though news paper as sun and metro the second phase of promotion would be through introducing the product through social events and getting directly involved to the customers making a great impression of the product, which is quiet long lasting. Shandy Life Cycle Every product passes through stages and sequence of process which include stages from introduction to its growth, maturity and finally its end or declining phase ,its associated with changes and abrupt market situations thus interfering and changing strategy and the marketing mix of the product. Revenue and profits of the product can be generated and estimated or plotted as a rolling function of lifecycle stages. Life cycle phase of shandy Introduction At this first stage the major consideration would be on promotion and its diversification ,usually the first start is always slow on sale and its up in build up process while profit of the company will gradually increase on sale with the due time at the different stages. The first expected slow profit for the shandy beer dosent have to do with the product quality but the more cost incured because of the new established company and its new product and its high cost . At first the company now is in its introductory phase thus it is going to keep low margin of profits in order to gain more sales and more market penetration to cycle and rotate the product in the market and make it use by more consumer so it can devlop it self and capture the mind set of people. Growth Thus later in its other phase and stage it can go above its breakeven and gain more profit once its establish it self more and gained the market share This is the second most important phase in the shandy beer has passed the first passing down phase and would have devlop its gain in the market place. Now the company can more look over its market share and make more strategy to capture and compete agin its large competitors as foster and calsberg which have strong hold in the market as per current situation. Maturity This is the most balance stage of the product by then its statitaically praposed and evaluated that the shandy beer would have fully grown and capturize its estimated market share of about 25% in the total beer brewed industry and can look for its other new product and expand its situation gravity fore more fututre projects. Decline As the market strategy of the product are strong enough to sustain its for up coming two decades and so the declining period is less estimated to come and to tought of at this piece of time. Shandy Beer comparison with its existence competitor For a start shandy has much more effcient marketing and devloping strategy as compared to its largent competitor calsberg as it is researched and evaluated calsberg has loosen its great amount of share in the market due to lapse in there strategy and weak managment thus this window of opertunity will be a hitchback for shandy to gain its capital market. Calsberg has some of it weak sector regarding the product as it light brewed and amount in its alcholic vol and the formula used in its ingrident is getting degraded as they are using S3 technology for there production ,keeping in this mind shandy will be using much more higher standard and improve production technology for the best product result. And will be an very much improved product form its competitor. Conclusion Having a deep insight into the thourgh of the above marketing plan it is therefore concluded that i am sufficently accomplished with my initial idea and marketing strategy of the shandy beers the planning is strong enough .and the research is done before hand to tackle the marketing issues and its devloping problems . All work is done on the market mix and practical implmentation of the product thus shandy beers is expected to be gaining its market share quiet rapidly and capture its total market share in estimated 5 years time and be on its mature stage.

Feminism in Sor Juana Essay -- Sor Juana Estela Portillo Trambley Essa

Feminism in Sor Juana In Estela Portillo Trambley’s play Sor Juana the main character Sor Juana Ines de la Cruz was considered to be one of the earliest feminists. Sor Juana’s eternal struggles to study and unshakable craving for knowledge and wisdom, from whatever source it may be, support this attribute. In my opinion however, there are also significant elements of the play that suggest that Sor Juana would not be considered a true feminist. Of these reasons, there are three major ones that I will analyze. The first reason is that Sor Juana gave up her struggle for the acquirement of knowledge from books and settled for reading from religiously accepted writing, essentially giving up what she had been originally fighting for and abandoning her previous ideals. Secondly, Sor Juana only fought for herself and what she wanted to pursue. She did not fight for other women or in other political, economic, or social spheres. Finally, the play fails to identify how Sor Juana set any kind of p recedent or example by accomplishing anything that women before her had never accomplished. In the remainder of this essay I will analyze how Trambley’s representation of Sor Juana is that of a woman concerned only with her own desires and also a woman that gave up her struggle for personal rights that she had once been so motivated to attain prior to setting any precedent for women as a group. One major reason that I do not consider Sor Juana to be the â€Å"Americas’ First Feminist† is that she gave up her struggle for what she originally wanted so badly. In the beginning, Sor Juana went through so much and worked so hard to learn and read and attain knowledge. She seemed so strong, looking past being laughed at and not taken seriously and continuing her quest to study. She began to give in and her original goals started to slip away. â€Å"†¦ and the Church will let me learn.† (151). This quote illustrates how Sor Juana joined the convent to be able to learn because she was not allowed to learn otherwise. Sor Juana settled for life in a convent. She was then forced to live a stricter lifestyle and was limited in her reading materials. It seems she complied with little struggle. Then she felt guilty for having used God in the first place to help her achieve her goal. This led to the abandonment of her original purpose altogether. Sor Juana s ays, â€Å"My whole life was s... ...hown to support the idea that Sor Juana accomplished anything that women before her did not accomplish. Sor Juana says herself, â€Å"I am only a woman incapable of changing worlds.† (184). This is also a main reason that Sor Juana Ines de la Cruz, as she was represented in Trambley’s play, is not truly the â€Å"Americas’ First Feminist.† In conclusion, the reasons I have discussed above are sufficient evidence to show that Sor Juana, as she is represented in Trambley’s play is not truly the â€Å"Americas’ First Feminist.† Assertive and intelligent she was, but determined to make any change to the inequality experienced by women by being anything other than a precedent she was not. Also preventing her from being a true feminist is the fact that she was unsuccessful in accomplishing something that no woman had done before. Sor Juana abandoned her struggle to follow her dreams of pursuing something that no woman had ever accomplished prior. She was also unconcerned with the plight of other women, only her own desires to pursue her dreams. Ultimately, becoming just another obedient woman following the constraints of society is what prevents Sor Juana Ines de la Cruz from being a true feminist.

Essay on Picture of Dorian Gray: A Jungian Analysis :: Picture Dorian Gray Essays

   The Picture of Dorian Gray begins with Basil describing his fascination with Dorian, and ends with his masterpiece reverting to its original splendour. He describes his reaction to Dorian in these words: "When our eyes met, I felt I was growing pale. A curious sensation of terror came over me. I knew that I had come face to face with some one whose mere personality was so fascinating that, if I allowed it to do so, it would absorb my whole nature, my whole soul, my very art itself." (6) Such a reaction is not a reaction to another human being. It signals an intimation of something super-human. The word "fascinating" comes from fascinum, which means "spell." A fascination is caused by unconscious factors. It grips us; it holds us in its power; it acts upon us. The expression "face to face" suggests an image of a "god" -- cf. Jacob's experience at Peniel (Gen. 32.30) or Moses in the Tabernacle (Ex. 33.11). Dorian as both Dionysos and Apollo corresponds to both Jung's definitions of the Self: "a god-image in the psyche," and a "complexio oppositorum" (Vol. 9.ii; par. 73; also CW 11.283). For Jung held that a god-image must be a mixture of opposites "if it is to represent any kind of totality" (CW 13.289). According to Jung, the Self is an autonomous archetypal image, which symbolizes something towards which the individual is striving. An experience of the Self thus represents an intimation of a meaning which the individual has not yet assimilated. The individual's task is to integrate the meaning implicit in his or her particular experience, but not to identify with it, for this would signal psychological inflation. Basil lives only for his art (56). He is afraid of life, because it is capable of exerting an influence over him which he feels as threatening. He is afraid of Dorian, because Dorian personifies the Dionysian side of his own personality which he has repressed. Thus he needs Dorian, because only through Dorian can he feel that he is alive. The contrast between them is suggestive. Basil is fascinated by what he himself is not. The attributes which he finds so fascinating stand in "compensatory" relation to him. But, instead of seeing his fascination as symbolic of a need to develop the Dionysian side of his own personality, he seeks to perpetuate his experience through art.

Persuasive Techniques

Technique/Appeal| Definition| Examples| Rhetorical Question| Question that does not require and answer| â€Å"Did anyone listen to the garbage he was spouting? â€Å"| Attack| Criticising or opposing a individual or an idea| â€Å"Her comments are little more than adolescent gibberish. â€Å"| Hyperbole| Exaggeration or overstatement used to imply something is better/worse or more/less than important| â€Å"we are all being brainwashed by reality t. shows†¦Ã¢â‚¬ | Humour, Sarcasm or Satire| The quality of being amusing, through the use of irony, pun, sarcasm, satire etc| â€Å"George and his weapons of mass distraction. â€Å"| Figurative Language| Describes something as something else. | She was a fox. | Generalisation| Broad statements inferred from specific cases | â€Å"This was poor behaviour was modelled by parents†¦Ã¢â‚¬ | Statistics and Expert Opinion| Material used to support an argument: * Facts and stats * Expert testimony * Research findings * Anecdota l effects| â€Å"The cities 1. 5 million dollar debt†¦. | Inclusive Language| Use of personal pronouns to involve or exclude groups | â€Å"we all have a role to play†¦Ã¢â‚¬ | Vivid Imigary| Use of images and language to illustrate points| â€Å"Australia is a fabric woven of many colours. â€Å"| Appeal to Patriotism| Attempts to persuade through emotional manipulation; targeting particular interests or concerns: * To fear * To sympathy * To family values * To logic * To hip pocket nerves * Patriotism * Guilt, Safety, Lifestyle†¦Ã‚  Refers to ones love for their country and their willingness to sacrifice for it. â€Å"Long range weapon weapons don’t discriminate – we are all a target. †Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used in the army, navy advertisements. â€Å"Be aussie and eat lamb. â€Å"| Appeal to family Values| The use of values to be applied to your families. | Respect, Love and Cooperation| Appeal to a sense of Fear| Emotional manipulation to evoke fear. | â€Å"If you don't do this, terrible things will happen. â€Å"| Appeal to Freedom/ Liberalism/ Democracy| The power or right to act, speak, think as one wants without restraint. â€Å"Everyone has the right to vote, because we live in a democratic society. â€Å"| Appeal to tradition| Appealing to the want to maintain beliefs and customs passed down from generation to generation. | Maintain, follow and protect traditional (religious) text. | Appeal to modernity| Support to progress and modernisation of customs and belongings. | Convincing someone to get the latest and most innovative thing. | Appeal to hip-pocket never| Threatens the readers or ‘helps protects' their financial wellbeing.Makes them feel as though they are unfairly overcharged or ripped off. | â€Å"Is your current power company ripping you off? â€Å"| Appeal to a sense of justice/ fair go| A sense of justice is the concept of moral rightness based on: Ethics, Law, Natural Law, Religion, Eq uity or fairness. | Gay marriage, Individual rights, democracy, votes for women, balance and racial rights. | Appeal to a sense or reason and rhetoric| The use of justifiable and valid arguments to sway an argument| â€Å"Research has proven†¦Ã¢â‚¬ |

Torts Memo

George sued Jerry under a theory of intentional infliction of emotional distress, alleging various grievances. Jerry has moved to dismiss the complaint on the grounds that even if everything George alleges in the complaint is true, George has failed to allege an adequate basis for liability under a theory of intentional infliction of emotional distress. The issue at hand is should the court deny the motion to dismiss.The essential elements of an action for intentional infliction of emotional distress in North Carolina are 1) extreme and outrageous conduct by the defendant 2) which is intended to and does in fact cause 3) severe emotional distress. Extreme and outrageous conduct is conduct which exceeds all bounds usually tolerated by decent society. In Stanback v. Stanback, 297 N. C. 181, 204 (N. C. 1979), the courts ruled: â€Å"Although we find error in the grounds on which the Court of Appeals affirmed the dismissal of plaintiff's Count Number II, we nevertheless affirm the dismi ssal on other grounds.The requirement that plaintiff in a malicious prosecution action based on a prior civil proceeding show some special damage resulting therefrom, as discussed supra, is an essential, substantive element of the claim. † In Hogan v. Forsyth Country Club Co. , 317 N. C. 334, 346 S. E. 2d 141 (1986), the court decided: â€Å"We hold Pfeiffer's conduct, as shown by Hogan's forecast of evidence, was not such as to be reasonably regarded as â€Å"extreme and outrageous† so as to permit Hogan to recover for intentional infliction of mental distress. The facts in this case are similar to Hogan. The courts ruled that the facts in Hogan did not meet the standards for intentional infliction of emotional distress set in Stanback, and decided for the defendant. Both decisions state clearly that there must be some sort of special damage and that the damage must be â€Å"extreme and outrageous. † It is my opinion that the courts approve Jerry’s motio n to dismiss as the facts in this case do not meet the North Carolina standard for the infliction of emotional distress.

Annotated Bibliography Essay Example | Topics and Well Written Essays - 500 words - 1

Annotated Bibliography - Essay Example Here comes annotated bibliography, which enables you to refer to the key ideas of the author. Therefore, to give a proper consideration to a given article or book and evaluate its contents is one of the first and foremost ways to grasp the main ideas of the author and use them effectively. Sources about annotated bibliography, their importance and the way of a right compilation are key factors determining further research. Annotated Bibliography Introduction It is always hard to read through a book or an article from the journal and grasp the main ideas of it at once. It is even more challenging task to use those ideas appropriately and implement the main ideas of the required sources in a relevant manner. Thus, annotated bibliography is a perfect means to facilitate a process of writing. A spirit of academy is sustained by relevant usage of the most important publications. Consequently, it is possible to claim that academicians put all their efforts to compile effective annotated bi bliographies and summarize the main points of the publications. In order to summarize the main ideas of the author it is very important to understand the essence of a given article or book. Therefore, the author’s style, reliability of the source and its contents are of high importance for the effective annotated bibliography.

Reflection paper Assignment Example | Topics and Well Written Essays - 500 words - 1

Reflection paper - Assignment Example Germanic Europe embraces low humane orientation, is result oriented, focuses on the future and likes planning. This cluster as well advocates for competition and aggressiveness. On the contrary, the southern Asia cluster embraces strong family links, high humane orientation, and deep concern for the feelings of other people. Clearly, these two clusters are extremely different. Leading a group with individuals from these regions may come with quite a number of obstacles. Communicating could be quite difficult since the people from these regions prefer different leadership styles. This means that a style that could be effective in governing the southern Asians could not be effective in managing and directing the Germanic Europeans. People from different cultures view ideas differently since their respective cultures affect their perceptions about life. For instance, it is clear to see that the Germanic Europeans are not risk takers. They follow set procedures and cannot easily deviate. As a way of preparing to prepare to handle these challenges, I would adopt the team-oriented leadership. Through this approach, I can learn the weaknesses and strengths of each member and trying to do away with petty faults in a bid to build a strong team. As a diversity conscious leader, I would leverage my strengths by acting as a coordinator, a competent team builder, a fo re-planner and a win-win conflict resolver in a bid to build strong links. The process of Appreciative inquiry (Ai) was captivating and enlightening to me. The fact that the idea is concerned with generating innovative ideas makes the experience extremely informative. This is among the most reliable techniques of achieving change in the organization. Changes for the better and continuous improvement are among the most prominent ideas in the contemporary business world. The Ai process boosts creativity and equips one with up-to-date information and knowledge. The most challenging part of the

Public University Analysis Essay Example | Topics and Well Written Essays - 1000 words

Public University Analysis - Essay Example The Commonwealth, and not the University, has the full duty of contributing to the plan. Significantly, the entire full-time faculty, particular managing staff, and the health care personnel involve themselves in the Faculty Discretional Retirement Plans. These are set-contribution strategies in which the retirement gains got are linked to the employer and employee aids (of which most of them are paid by the University), and the dividends and interest. Personal contracts provided the strategies for full-time faculty and given managing personnel provide for complete and instant entrusting of both the participant’s and University’s contributions (Sigo, 2014). The health care personnel’s employer aids completely entrust after a single year of employment. Full pension costs under the plans were about $36.3 million. Contributions to the Discretional Retirement Plans were aggregated by use of the base salaries of about $337.6. The input value amounted to 9.9%. Considering the Retirement Plans, it is definite that each and every stable full-time employee, as a rule of work, is an affiliate of both the State and Teachers’ Employees ‘Retirement Structure or the Discretionary Retirement Program. Fit workers can choose to participate in the Discretionary Retirement Program at the time of work, or else they get enrolled in the State and Teachers’ Employees’ Retirement Structure. The State and Teachers’ Employees’ Retirement Structure (TSERS) at the Virginia University comprise of a cost-sharing multiple-worker described benefit pension plan that is recognized by the State to give pension gains for workers of State, local boards of education and its component sections (Sigo, 2014). The TSERS is managed by around 14 members of Board of Trustees, with the Chairman of the Board being the State Treasurer. GASB proposed changes that were to affect the financial statements of institutions and

Umberto Eco and Hyper-reality Concept Essay Example | Topics and Well Written Essays - 2500 words

Umberto Eco and Hyper-reality Concept - Essay Example While it is a clearly tangible technology, hyper-reality is a concept still simmering in the minds which we use sometimes to describe something as unreal as the Disneyland structures. Is it then just postmodernist gibberish when writers like Eco and Baudrillard came up with the concept of hyper-reality? We shall now discuss Eco’s contention with the help of other significant writings on the subject. According to postmodern writers and by that we do not mean Eco alone, hyper-reality is a representation of reality which is better than the original. Eco argues for example that a recreated diorama is more effective than the actual scene (Eco 1986:8). Jean Baudrillard supports this argument when he says that Americans like to see reproductions of their heroes and monuments as simulacra. Simulacra is thus something which is "more real" than the original (1988:41). Meaghan Morris thus defines simulacra as something where, "the true (like the real) begins to be reproduced in the image of the pseudo, which begins to become the true (1988:5)." In the same vein, Umberto Eco argues that for Americans "the past must be preserved and celebrated in full-scale authentic c opy; a philosophy of immortality as duplication (1986:6)." With these views, Eco urges us to go on a "journey into Hyperreality in search of instances where the American imagination demands the real thing, and, to attain it, must fabricate the absolute fake (1986:7)." Umberto Eco maintains that America is obsessed with simulations. The never-ending series of hyperstructures that recreate reality serve as a proof of this obsession with something that is better than the original. Baudrillard (1983) puts it a little differently but supports Eco’s contention. He argues that the reason American like simulations is because they are perpetually trapped in the present.

Concept of McLuhan's definition of Hot media Assignment

Concept of McLuhan's definition of Hot media - Assignment Example McLuhan’s various comparative arguments over the importance of the medium rather than the content of the medium, quoting examples from various facets of life are analysed to prove that hot media has the power to change the past traditions and bring a revolutionary change in society. The article finally reaches on the conclusion that views of McLuhan on the concept of hot and cool mediums are still relevant and are respected widely in the present time of high definition digital technologies. Introduction of Concept Before considering and arguing in favour or against the concept of McLuhan’s definition of hot media, it is more relevant to know what a concept means. â€Å"Concepts are centres of vibrations, each in itself and everyone in relation to all others,† (Deleuze and Guattari, 1994:23). Concepts have got transformed in the wake of vast coverage of distinctly different theoretical writings on the digital age. It has proved one fact that concepts are elastic i nstruments that emerge from the solutions of the current problems. It is more applicable in the current context of huge changes occurring in social and cultural settings (Flew, 2007). Conceptual work can primarily be divided into three categories, as based on its usage. The first is related to such concepts that are universal in appeal although it is not a stable definition, as concepts go on changing; it is the tendency to mutate over time and between various cultural contexts, taking meanings far distanced from those earlier conveyed. As Bruno Latour (2000)) talks of 'recalcitrant objects' concepts can also be recalcitrant: such concepts can be considered but it is an arduous task to review and analyse them. Concepts attract arguments both in favour and against them, turning them to various meanings, which makes it all the more difficult to bind them in a single clear-cut definition (Flew, 2007). Gane (2003)) and Haraway (1997)) have quoted Georg Lukacs and the Frankfurt School in the context of commoditisation of knowledge, which is irrespective of whether it is scientific or creative innovation. Another form, named intellectual property has further plastered this process. The purpose of such concepts, according to Donna Haraway (2004: 335)) is to be used as 'thinking technologies' to state and measure some of the major social and cultural changes of the times. Arguments in Favour of the Definition of Hot Media The concept of ‘hot media’ presented by McLuhan, related to the concept of information, is very complicated. Theorists also hesitate to describe its meaning. Claude Shannon and Warren Weaver, who have written on the concept of information, have defined information as an empirical measure rather than a physical trait. This approach has impacted media theorists like Marshall McLuhan and at the same time has also been criticised by feminist writers, such as Donna Haraway and Katherine N. Hayles, who find fault in taking out information from the medium or physical body in which it is flashing. This criticism reinforces a physical theory of information, which is tested by thinking of information as a part of a vast, structural network of informatics. Dona Harraway has also followed this route to observe a link between the physical and the semiotic via the research of entities that have both the physical characters and presence of new governance on intellectual property such as the Flavr Savr tomato (Flew, 2007). McLuhan initiates discussion by

Select a country and analyze the recent state of their fiscal policy Research Paper

Select a country and analyze the recent state of their fiscal policy - Research Paper Example To ask which comes first is like asking the perennial question, â€Å"Which comes first, the chicken or the egg?† On the one hand, there is the leisure and pleasure travelers who come from around the world come to enjoy its pristine beaches and breathtaking coral reefs. Then while there, they make a little side trip to the business center to open an offshore bank account, invest in the stock market or buy the nice lot they have spotted while trekking. On the other hand, there are the business people on their nth business trip to the Caribbean islands to have their corporation or business registered. They are also there to buy stocks, invest in trust and mutual funds, or open an offshore bank account. And while waiting for their business to get processed, they check-in into a resort and go scuba diving on one of the island’s amazing reefs. Aside from its natural wonders, the government of this three-island country lures investors with its zero direct taxes. Yes, you hear d it right. The 57,000 Caymanians pay no direct taxes to the government. There is no tax on income, donation, and inheritance. Capital gains tax and corporate taxes are also unheard of in this Caribbean haven. Finally, there are no property taxes in Cayman Islands. At most the government collects a six percent to seven and a half percent (6% to 7.5%) stamp duty for the sale of real property, which is based on its value at the time of sale. There is also a one percent to one and a half percent (1% to 1.5%) fee that is collected for mortgages of real property (Cayman Islands Government FAQ). Simply put, for the Caymanians, it means that there is no need to declare your income, what your properties are, or any other assets for that matter (Cayman Islands Chamber of Commerce). The government does not collect data how much you earn, how much you spend or how much you owe. The government is not interested to know how you earned your wealth. They don’t care if you worked for it, inh erited it or received it as a gift. For the foreigners, zero direct taxes means there are no restrictions on land ownership. Foreigners can purchase land for as much as they can afford. There are no limits on investment opportunities. The government does not want to know what you invested into and how much money you put in a certain business. Foreigners can open as many bank accounts as they like. As a matter of fact, if you show up in person and present yourself for interview by the bank, you only need to present your passport to open an account. No certification of identification is necessary (Investing in Cayman) As a matter of fact, this zero direct tax system is the country’s major selling point to investors who are always on the lookout for better terms for their money. The primary industry of financial services, together with its allied professional services industry which includes lawyers, bankers, accountants, and financial advisors account for 55% of the countryâ₠¬â„¢s Gross Domestic Product (Teather 11). More specifically, this industry provides 12,500 jobs which is 36% of the employment rate of Cayman Islands. The 55% GDP actually account for 40% of the total revenue of the government. Finally, financial service is what brings in 30,000 visitors annually to the three islands of this Caribbean nation. I have focused my research and discussion on the zero direct tax rates in Cayman Islands because I